Email or Postal

While at the Dallas Gift Show in January I came across a line of stamps that you can have personalized with your name and address then use it on envelopes or stationary. I fell in love with it immediately, retailers will understand, it's a gut feeling you get when you spot an item and just "know" it's going to be a good seller. My only concern was does anyone actually write and mail anything anymore?

I know I'm guilty of being labeled the email queen. Mostly because I absolutely hate talking on the phone (although the other day I did have a very nice one hour conversation with my sister who lives out of state, and neither of us had anything bad happen to us because we used the phone instead of email). My other reason for loving email is the time of day that I actually sit down with nothing to do, which is usually around 10pm. I'm not an expert on telephone etiquette, but I think that's too late to be calling people, at least people in my age bracket.

Ok..back to the Dallas show. I went to lunch and couldn't stop thinking about these great stamps. So, I went with my gut feeling and ordered the line. Not just a few items of the line, I ordered over $1500 worth of it. Normally with a new line, I don't invest more then $1000 until I can get a feel from my customers as to whether it's a thumbs up or not. Well, very long story short, they are selling like crazy. People do write and send letters in the mail! Gives me new faith in mankind.

The moral of this story, go with your gut. Even when you can't logically explain something, your gut instincts never let you down. It's how I buy for my retail store, and how I live my life.

By the way, if your gut is telling you this blog site is really cool...please, follow it and share with your friends :).